Planet – To provide natural and innovative products that create high impact solutions to plastic pollution – paving the way to a more environmentally friendly lifestyle, and aiding in the restoration of our
ecosystem.

People: To uplift the lives of the indigenous people, rebel returnees, solo parent, out of school youth and women farmers living below poverty line to become Agri- preneurs by training and equipping them with green methodology and technology to maximize their own potential and the potential of the resources they work with, building them an economically stable future.

Sustainability: Build sustainable communities through responsible production and consumption, creating an ideal model for transformational businesses towards a better future for people and the planet.